AND IS BETTER
Ford embarked on a new national brand campaign, asking consumers, “Why compromise when you could have it all?” Our mission was to champion the virtues of “and” over “or” in the social space. To bring this idea to life, we turned to Tumblr, emphasizing that “and” is always better.
We partnered with dozens of artists and creators to produce a wide array of engaging content. This collaboration led to fantastic results—millions of views and reblogs, along with several awards. We shared animated GIFs, illustrated typography, funny Venn diagrams, and more. With hundreds of posts and millions of engagements, the AND Is Better Tumblr became a vibrant collection of creative and visually appealing content celebrating the power of "And."
Beyond our in-house efforts, we worked with talented artists like Chuck Anderson, Wayne White, and Martin Schmetzer to introduce fresh, snackable content to the social sphere.
