ENDLESS THRILLS
3 distinct casino brands. 22 different properties. 2 spots, with room for constantly changing promos – and only 3 months to concept, shoot and edit; that was our challenge for Penn National Gaming, and we used a mix of hustle, collaboration and innovation to pull it off.
The result is Endless Thrills. A campaign of exhilarating, “one shot” journeys into the perfect casino escapes. Each spot features its own tone, games and iconic thrills, placing the viewer in the front seat of the Hollywood, Plainridge Park and Zia Park casino experiences.
The pop art filters, playful iconography and immersive CGI scenes help Penn stand out in a very saturated (and, let's face it – pretty cheesy) market. We cast four actors who showed great chemistry and energy, covering our wide demographic. And we brought in a Grammy Award-winning director duo, Aggressive, as the final puzzle piece to bring our concept to life.
