Ford wanted to introduce young car buyers to their voice-activated SYNC technology, so we decided to reach this younger audience where they live – Xbox.
A devoted Halo fan has won a gaming contest. The prize: a chance to spend the day with Steve Downes. Watch as the line between reality and fantasy get a little blurry.
In both episodes Master Chief’s voice drives the narrative of the Xbox game Halo. It is voice that changed the gaming world, and it changed Steve Downes’ life.
We created a series videos that are collectively titled “The Power of Voice,” as Ford SYNC was subtly integrated into the narrative. Content lived on the Xbox dashboard as a Branded Destination Experience, featuring Steve Downes and an extreme Halo Fan.
