Chevy Colorado Launch
With its tech-infused features, off-roading prowess, and unmistakable design, the new Colorado was redefining what a truck could be. So, we took a different approach to its launch work. No more of the familiar tropes and language, we painted this truck as the ultimate getaway vehicle — for escaping cities, monotony or whatever existential crisis stands in your way.
After a month on the stunning Oregon coast, we captured an impressive array of content across diverse locations. From rugged off-road trails and challenging rock crawling, to expansive sand dunes, majestic mountains, and the picturesque salty coastline, we produced a captivating spot, several engaging feature videos, and a comprehensive photography package.
