Breathalyzer

Despite Chevrolet’s commitment to safety, and their numerous advanced safety technology options, there is one type of driving we can’t make safer — drunk driving. In partnership with the MLB, we will place ads in team programs, on bar coasters and bill trays. These ads will feature a special kind of paper that changes based off the detection of alcohol in a fan’s breath. We’ll ask fans to breathe on these ads and when they do it will reveal a code for a free Lyft or Uber ride home.