Get it on.
Aspercreme engaged McCann for a new strategy and a new campaign. Targeted toward older adults, we started with the insight that we all want to enjoy life’s pleasures without pain. Then realized there are some activities that aren’t as pleasurable but still need to get done. We took a provocative but tongue-in-cheek approach to show how Aspercreme gives people the ability to do both. All you have to do is get it on and get back to doing the things you love and even the things you don’t.
e.
Show us where you #GetItOn
Everybody uses Aspercreme for different reasons and in different places. These photo filters let people brag about where and how they #GetItOn.
#GetItOn Social Polls
This series of Instagram polls and quizzes playfully ask people about how they get it on.
