Barbie x Chevrolet
Barbie's enduring affection for Chevrolet has lasted for decades, evident in her cherished assortment of Corvettes. The parallel values of style, self-expression, and innovation shared between Barbie and Chevrolet make the new Blazer EV an ideal match for Barbie The Movie. This partnership not only accentuated the desirable attributes of both brands but also unveiled the Blazer EV as a thrilling SUV to an audience spanning generations.
To celebrate the Blazer EV’s big screen debut, we dressed our shiny new toy in nostalgic Mattel-style packaging, with a head-turning activation on the pink carpet at the world premiere.
The sides of the box feature the iconic plastic wrapping, playful graphics and product information showcases the Blazer EV SS interior. A QR code sits at the bottom corner of the box that will take users to Chevy.com to learn more about the vehicle.
